iceBike* is back for its sixth year and once again, promises to be better than ever! Hosted at our Milton Keynes distribution centre, from the 21st - 23rd February, iceBike* is your opportunity to view all our exciting new products and brands in one place. Our specially constructed two-storey expo tent will return, with the 20x35m double decker structure holding the main expo area whilst our show rooms will once again be opening their doors. There will be more new products than ever before and even some significant new brands you don't even know about yet, with members of the press / media invited to attend on Thursday the 23rd February. Pre-registered attendees will receive regular email updates about the show, with the icebike* website being updated as the show planning progresses, including information on some exclusive show offers that will be of financial benefit to your business.
Show Opening Hours:
- Tuesday 21st February : 9.00am - 5.00pm (Open to all Madison customers)
- Wednesday 22nd February : 9.00am - 5.00pm (Open to all Madison customers)
- Thursday 23rd February : 9.00am - 5.00pm (Open to all Madison customers, members of the Press & Media)
Here's A Sneak Peek At Some Of The Show Features (So Far):
- Over 700sq m of bikes on display including full 2012 ranges from Saracen, Ridgeback, Genesis and Cervélo, including first shows of previously unreleased models available from stock and sneak peeks of the 2012 products.
- Cycle parts and accessory displays from every brand that Madison distributes (including a couple new ones we can't divulge just yet!) - that's more than 2000sqm of everything new and exciting from key brands like Shimano, Giro, Bell, Park Tool, GoPro, DT Swiss and more!
- Also incorporated into iceBike* is our trade show event for our motocross division, showing our entire range to the trade including Thor, Factory Effex, No Toil and a whole wealth of other brands - this area will be open to our cycle dealers too.
- Exclusive profit-boosting 'one time only' special offers from all over our product ranges - only available at the show, effectively 'paying' for your day out!
- Food and drink will of course be free, flowing and on offer throughout the show, including some very special free evening entertainment events.
- Following the success of last years evening parties, rather than the formal dinners we have held in the past, iceBike* will again incorporate three open invitation customer parties. These will be held on each evening of the show, with good food, drink and plenty of entertainment in a nice informal atmosphere, which we would love you to attend!
- Hotel rooms are in limited supply and available on a first- come, first-served basis. These rooms are available to all our customers at a discounted rate of £50 per room per night B&B. These can be reserved and bookings amended during part of the registration process. Transportation between hotels and the evening parties will also be provided free of charge to all Madison customers. Failure to use booked rooms will result in a charge to your account.
- This year the press & media are invited to attend iceBike* on Thursday 23rd February and in the evening they are invited to attend the event party. Members of the press, customers, suppliers and staff, within the iceBike* location are all invited, with hotel rooms available for all who would like to stay over!
- We have also spent much time developing our registration system that will hopefully save masses of time and reduce queues to get into the event. Once you have registered, you will receive your pass by email, simply print this off, cut it out and bring it with you on the day and we will simply scan you in - it's that simple!
Click Here To Pre-Register Your Attendance Now!
iceBike* 2012 Seminar Programme
Each year Madison invites several keynote speakers to give interesting and business enhancing presentations at the iceBike* event. For the sixth year of iceBike*, we have new faces and old favourites to bring useful business insights and advice.
Mercedes Ross (Pre seminar info available here)
Seminar #1 – Yes apparel can sell…really it can !
1. Keep an eye on who the customer really is
2. Creating a section for apparel and merchandising, what fittings to use and how to place product
3. How you buy, for that section
4. What to do with close outs and complete the buy cycle
Seminar #2 - Sell them something they hadn’t intended to buy!
1. Your brand, who are you, who does your customer think you are
2. Sections of the store and why they create sales
3. Fixtures and fitting… can make or break product placement
4. Merchandising, yes where you put things matters
5. Close out… things on sale… how to and not to do that right
Jay Townley
What Is Coming Your Way From America
Discontinuous Change!
The U.S. bicycle market has experienced a year of changes that are not connected to historical precedent or practice…or the economy for that matter!
Statistically U.S. market consumption of bicycle units will be at the lowest point in over twelve-years…but the total market value and average unit value of bicycles will be at record highs.
The U.S. market has become highly regionalized with product niches specific to local wants and needs. As this seminar shows, bike shops have been quicker to identify and respond to their local markets than brands
Some of these speakers also kindly offer free one-to-one personal sessions for you to quiz them on their fields of expertise and how their advice can help your business. Please note sessions are very limited, so please register below to secure your time slot.
Third-Party Exhibitors
As in previous years of the iceBike* show, Madison has invited several third party businesses and associations to attend iceBike* in 2012. Details of these third party exhibitors (confirmed to date) are shown below:
ACT
The National Association of Cycle Traders (ACT) is the largest UK cycle trade body, with c.1800 businesses promoting the interests of specialist cycle retailing for over 80 years now.
The ACT is a membership organisation and in partnership with ActSmart aims to provide cycle businesses with essential services, business support, promotion and development opportunities.
ATG
With years of experience under our belt and a professional commitment to the cycling industry you can be confident that with ATG Training you will receive the very best highly technical training
Cytech Cycle Training Courses
With years of experience under our belt and a professional commitment to the cycling industry you can be confident that in choosing to train with ATG you will receive the very best highly technical training.
Our trainers and assessors are all cycling enthusiasts. Join us and be assured that you will receive training determined by the industry's highest standards. Our relationships with the producers and distributors of the world's finest cycle components ensure that our training is current and professional.
At ATG we strive for excellence in all that we do.
Whether you are a cycle dealer seeking accreditation for your staff or you are a professional cycle mechanic wishing to keep up to date with developments in the industry, ATG is able to assist you achieve higher standards of professionalism
Click Here To Pre-Register Your Attendance Now!
