This website is regularly updated as the show evolves and as new features and sub-events are released, so please do check back regularly!

The 2009 event will be held once again in the grounds of our 75,000sq ft purpose built distribution centre in Milton Keynes and will run from Tuesday 24th until Thursday 26th February. Building on the huge success of the last few years, iceBike* will be even more feature packed and a worthwhile time investment for all attendees. All three days of the show will be open to any Madison trade customer to visit, with members of the press / media also being invited to attend on Tuesday the 24th February only. Much of the detail will be released by email to all pre-registered attendees between now and the show, including some special offers that will be of financial benefit to your business, but below is a sneak peek of some of the shows features that we can already release :

Over 500sq m of bikes on display including full 2009 bike ranges from Ridgeback, Genesis, Commencal and Cervelo, including first shows of previously unreleased models available from stock and sneak peeks of the 2010 products.

Parts and accessory displays from every brand that Madison distributes - over 1500sqm of every thing new and exciting from key brands like Shimano, Giro, Bell, Park Tool, Finish Line, DT Swiss and more!

In 2009 iceBike* incorporates the trade show event for our action sports division showing our entire range to the trade including Thor, Animal, Factory Effex, No Toil and a whole wealth of other brands - this area will be open to our cycle dealers too - you would be amazed how much product cross over there is!

Exclusive profit boosting 'one time only' special offers from all over our product ranges

Following the huge success of our guest keynote speaker Jay Townley in 2008, Jay will return for 2009 with two daily seminars with all new business related, thought provoking content.

Like last year we will also be holding several great competitions for attendees, including the all new Wheel of Fortune!

Food and drink will of course be flowing and on offer throughout the show including some very special evening entertainment events - more detail to follow!

This year we will hold two dinner nights as part of the iceBike* event, evenings of entertainment for our customers, both including the presentation of our Madison Dealer Awards, invitations for these invited guests are being sent out during early October 2008.