Sell them something they didn’t intend to buy!

How do you do that?

Well the visual part of visual merchandising does just that, it sparks the imagination, creates a need: if the consumer can see the product, they are more apt to buy it. It is an art really and needs some attention, but with a little bit of attention you can have a large impact on the bottom line.

Sometimes the basics of why product is placed somewhere is completely overcome by the fact that it just needs to be out and there is no room … right… yes well “Space is the final frontier” isn’t it….. At least it is according to Captain Kirk on Star Trek!! It is our biggest problem too.

You will always be making concessions because of lack of space, but there are some basic things you can adhere to that will increase the ability to sell more products. So yes I will hold you to task, where you put things in a store does matter and has an impact on sales. And how you put things also has an impact!

I will challenge you to go back to your store and improve your sales with product placement. You will leave the Seminar with tools in hand for a do it yourself store face lift… and no you do not need to remodel to garner the benefits of improved merchandising.

Here are the things we will be pondering at the Seminar:
  • Your Brand:
  • Who are you and how are you expressing that to your consumer.
  • Who is your customer, really?
  • The Best way to integrate your brand with that of the Vendors.
  • The Sections of your store
  • How does where and how you create traffic flow affect sales in your store
  • How to create the best platform to sell….anything!
  • Fixtures, Fittings …..Forms and Format!!!!!
  • What fixturing is best and why?
  • Even good fixturing can be misused! What are the tricks of getting the most bang for your “space buck?”
  • Merchandising
  • Product placement is more than just putting things in the right places; it is creating stories.
  • How to create stories and motivate that spontaneous buy.
  • Sale
  • Finishing the “buy cycle”: the best techniques for the clean out, the sale rack, the bin of stuff that didn’t sell!

If you are planning on joining us in the Seminar, bring some pictures (on your phone is fine - I will bring my glasses)…… that way I can address issues you have with your particular location… those napkin drawings last year really didn’t do the stores justice...

  • Picture list
  • Take pictures from the front door into the store
  • From the cash register
  • From the accessory area
  • From the bike area
  • Take pictures of your bike displays
  • Your accessory displays
  • Your apparel department
  • The Service area
  • Your information board
  • The front of your store
  • The windows

...the kids... the dog and your staff... OK then ...I cannot wait to see you and your pictures...