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With just three weeks to go until one of the biggest trade shows of the year, Madison is pleased to reveal a few more details about what new products visitors can expect to see at iceBike* 2019.

There are over 250 new products at the show from the likes of Lazer, Shimano, Park Tool, PEARL iZUMi, Ogio, Profile Design and many more. It promises to be a huge show at Arena:MK between 19th and 21st February so below is a glimpse of some of the new gear that will be on show.


Lazer is celebrating its 100th birthday at the show, with a Belgian party on the Wednesday evening and also has an influx of new products to show off. The new Bullet 2.0 is the star of the show with improved aerodynamics, cooling technology and visor – expect this to be a firm favourite in the pro peloton this year. Marking the brand’s birthday is also the Century helmet which is a very clever road helmet that has an adjustable cap to improve aerodynamics or air-flow, depending on the situation. See both at the show.  


Shimano will be out in force at iceBike* this year. The latest Shimano STEPS technology will be on display and visitors can try the new E5000, E6100 and E7000 units on the E-Bike Test Track. Shimano softgoods will also be a real focus on the stand, as the SS19 range will be exhibited alongside a sneak peak at AW19 which is still under wraps. The stunning RC901 shoes will also be taking some of the limelight. Be sure to check out the new PRO gravel bags, handlebars and long travel Koryak dropper posts too.

DT Swiss

DT Swiss is a brand going from strength to strength and will be exhibiting its 2019 wheel range, so be sure to head to the stand to speak to them about what’s new for this year. The impressive new F535 suspension fork will also be at the show for those that haven’t yet had a chance to get a hands-on with the product. There will also an incredible show-only staff offer, with full details to come.

Profile Design

To help mechanics and shops with bike-fitting services, Profile Design is launching the new Sizer bar. This new bike-fitting tool has been created to help riders measure their handlebar width. By flipping up the quick release, the Sizer Bar can be adjusted match riders to their perfect handlebar size. It therefore removes the laborious process of swapping handlebars and is definitely something a bit different to see at the show!


Get a first look at the new 100% recycled Convoy Collection in the Alpha Range by OGIO at iceBike* and get expert advice from OGIO representative Henrick. These clever bags are made with recycled polyester yarns (plastic bottles to you and me!) that are specifically engineered to meet fabric performance and durability specifications. Visit the Ogio stand at iceBike* to see them.

This is just the tip of the proverbial iceberg and there are more news and show offers to be announced in the coming weeks