With just under two weeks to go until iceBike*, Sportline lifts the lid on which new bikes visitors can expect to see at Arena:MK including a big rebrand, an E-Bikes focus and some new models.
It is exciting times for Ridgeback. As one of the most recognisable bike brands in the country, Ridgeback is going big for 2019 with a complete rebrand. It is a brave move for the team and is arguably the biggest change for Ridgeback since its inception in 1987. Although specific details cannot be revealed at this stage, retailers are encouraged to register and attend for iceBike* to see the bikes and speak to the team.
Unsurprisingly, E-Bikes are going to be a real focus at this year’s iceBike*. Ridgeback will have a new E-Cargo bike that they are putting the feelers out into the industry for. It is a prototype that visitors can see at the show to offer feedback on and is targeted at urban couriers and businesses. With Shimano STEPS components and ability to carry large, heavy loads, this is definitely one to see at iceBike* this year. There is a dedicated Shimano STEPS E-Bike Test Track, so visitors can throw their leg over a number of new bikes at the show.
Genesis will also have some exciting new developments to exhibit at the show. In response to popular demand, the design team have developed a brand new carbon fork for the Croix de Fer which be at the show for people to see. There will also be new colourways for the Equilibrium Disc as well as a Croix de Fer 10 Flat Bar option. The designers will be at the show so it’s a perfect opportunity to speak to the guys and get a heads up about what else is in the pipeline!
Finally, Saracen will have its stunning latest range of bicycles on show, including the new-look Madison Saracen Team Myst – no imagery is available on this one yet, so you’ll just have to head to the show to see it in the flesh! If you didn’t have a chance to make it to the Sportline Bike Launch back in September, this is a great chance to see what is new from Saracen and speak to the team about what is on the way.
With just two weeks to go until the show, there is still more news and offers to be announced, register now.