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Taking place at iceBike* 2018, the event will be a unique opportunity to meet the riders and staff, as well as speak to the team behind the bikes and kit.


Following lunch, the 2018 kit, bikes and team of 12 riders will be introduced by Laura Winter, joined on stage by team manager Colin Sturgess.

Also in attendance will be Madison Genesis consultant – and cycling legend – Roger Hammond. Now sports director at Dimension Data, Roger’s management career started at Madison Genesis, while as a rider he finished third at Paris-Roubaix in 2004.

Following the presentation you’ll have the chance to ask questions and get advice from some of Britain’s most talented road racers, before taking to the bike yourself.

There will then be a 60-kilometre ride out with the team on local rolling roads where you’ll enjoy the rare opportunity to pedal alongside the pros and pick up some top tips.

On your return there will be refreshments and the chance to spend more time with the squad, before they depart for training camp in Calpe, Spain.

There are just 50 places available, so if you want to be part of this unique experience simply sign up on the Madison Genesis website. Entries close on Sunday 11 February 2018.