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  • Registration for the iceBike* and Sportline Show 2020 opens today
  • One of the biggest trade shows of the year returns to Arena:MK from Tuesday 18 to Thursday 20 February 2020
  • The in-house trade show to run for its 14th year

Madison and Sportline are pleased to announce the dates for the iceBike* and Sportline Show 2020 and visitors are encouraged to register now on   

As in previous years, the massive trade show will take place in the third week of February from Tuesday 18th February until Thursday 20th and will once again be returning to the excellent Arena:MK venue.

The iceBike* show continues to be one of the biggest in-house trade shows in the UK cycling industry and an important date in the calendar for retailers and suppliers all over the country and further afield. Visitors can expect to see Madison and Sportline’s excellent portfolio of world-leading brands including Shimano, Park Tool, Kryptonite, PRO, Saracen, PEARL iZUMi and Elite to name a few among over 80.

There will also be a raft of new brands for dealers to visit for the first time alongside new products, demos, evening entertainment and a range of thought-leading seminars from industry experts.

More details will be confirmed in the coming months and visitors are encouraged to register now, to get all the news and information about iceBike* in the lead-up to the show. Register now at



Stadium Way


Milton Keynes