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While iceBike* is about work, we pride ourselves in making sure everyone has a good time at the show. After a busy day at the show, it’s important to unwind and relax with our industry peers. This year we have two extra special reasons to celebrate with major milestones for two of our biggest brands.


Tuesday Evening – Party like the Italians!

Once the show finished on Tuesday, we’ll be heading over to our Bradwell Abbey site to celebrate 40 years of Elite! This famous Italian brand has been at the top of its game for many years, so to celebrate we are bringing an Italian-themed party to Milton Keynes with the three P’s – Pizza, Prosecco and Peroni! Feel free to channel your inner Pavarotti too as we bring back karaoke.

There will be a shuttle bus from the show or hotel to the party and back.

Wednesday Evening – Celebrating 100 years of Lazer

We’ll be back over to Bradwell Abbey on Wednesday night for the official launch of the Shimano Technical Service Centre and to celebrate Lazer’s astonishing centenary year. In a clash of cultures, we are holding a Japanese sake ceremony alongside some delicious Belgian food and beer. Of course, karaoke is on hand to suitably embarrass anyone feeling confident after a sake or two.  

Again, a shuttle bus will be on hand to ferry people to and from the show and hotels.


We can’t wait to celebrate with you all and if you haven’t already, please register now. Remember that subsidised hotels are available for those that require them.