Card image cap

World leader in grip technology, ODI, is set to make its very first appearance at iceBike* this February after it joined the Madison portfolio in October last year.

ODI joined Madison in 2019 and the popular brand has huge plans in 2020 and beyond after recently announcing some high-level sponsorships including that of Madison Saracen, Bike Park Wales and the Arena Cross Live Tour. It is a great opportunity to attend the show, meet the brand, the people behind it and see why now is the perfect time to get on board with ODI. By iceBike* 2020, Madison will also have the full range of ODI grips available to order for retailers.

ODI has an outstanding range of market-leading grips in MTB, BMX and MX and retailers can now take full advantage of Madison’s new pricing structure and POS offering. There are a range of different point-of-sale units to suit dealers of all differing shapes and sizes. Retailers are reminded to register for the show now at

A range of competitieve show-only offers will also be available to all dealers that attend the show.

As usual, visitors to the show can expect the same huge range of brands to speak to and loads of brand new products to see, some of which will be in the UK for the first time. The likes of Shimano, Park Tool, Thule, Kryptonite, Lazer, Elite, Saracen, Genesis and many more will be out in force, so make sure you register now.

More details will be confirmed in the coming weeks and visitors are encouraged to register now, to get all the news and information about iceBike* in the lead-up to the show. Register now at