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Madison is pleased to confirm its schedule of seminars for iceBike* 2019 with another impressive line-up of speakers from inside and outside of the cycling industry.

Every year, the seminars at iceBike* attract a lot of attention from retailers as an excellent way to get up-to-date product information, gain valuable market insight or simply learn something new. Seminars will take place on the mezzanine while there will be further activities at the concept store in the middle of the show or at the Shimano truck which is once again driving to Arena:MK for three days this February.

Freewheel.co.uk is going to be a big focus at the show, so there will be daily seminars about what the initiative entails and how retailers can sign-up. Shimano will be talking through the Shimano Service Centre programme while Park Tool head mechanic (and all-round legend) Calvin Jones shall be offering workshop training to those that need a refresh or update on how to use new tools.

Customer service guru Alf Dunbar will be presenting on the first two days of iceBike*, taking inspiration from working with huge companies such as M&S and John Lewis. After a recent overhaul to the website, there will be a Madison B2B update so retailers can learn how to get the most out of the platform in 2019. Finally, the Madison demonstrator team will discuss their role within the business and how retailers can make best use out of their skillset this year through demos and events.

Seminar Schedule:

Tuesday

TIME TITLE PRESENTER LOCATION

10:00 - 10:20am

Freewheel - How to become a Freewheel dealer

Peter Slijkhuis, Madison Sales & Promotions Manager

Balcony, First Floor

10:00 - 10:30am

Drive Sales - Don't Sit Back

Mark O'Dolan - Retail Consultant

The Bike Shop, Ground Floor

10:30 - 11:30am

"Customer Service Coaching
Greeting / Upsell / Closing a sale / People Buy From People First!"

Alf Dunbar, Motivational Speaker & Retail Guru

Balcony, First Floor

11:00 - 11:30am

"SSC Workshops
Hydraulic brakes / Drive-chain wear / Shift cable replacement / Assigning works orders to a job"

Richard Wilson & Peter Treviss, Shimano Tech Team

Shimano, Ground Floor

11:40 - 12:40pm

"Calvin Jones - Education Never Sleeps
The Selection, Care, Feeding and Training for your Service Department"

Park Tool's Calvin JoneS

Balcony, First Floor

12:00 - 12:30pm

"Reinventing to Succeed
Not listening to the negative noise on the high street and giving customers fresh service/product"

Mark O'Dolan - Retail Consultant

The Bike Shop, Ground Floor

12:40pm

LUNCH LUNCH LUNCH

1:00 - 2:00pm

"Customer Service Coaching
Greeting / Upsell / Closing a sale / People Buy From People First!"

Alf Dunbar, Motivational Speaker & Retail Guru

Balcony, First Floor

1:00 - 1:30pm

"SSC Workshops
Hydraulic brakes / Drive-chain wear / Shift cable replacement / Assigning works orders to a job"

Richard Wilson & Peter Treviss, Shimano Tech Team

Shimano, Ground Floor

2:10 - 2:30pm

Madison B2B - What's new for 2019

Mark Rhoades, Madison Account Manager

Balcony, First Floor

2:40 - 3:00pm

Freewheel - How to become a Freewheel dealer

Peter Slijkhuis, Madison Sales & Promotions Manager

Balcony, First Floor

3:00 - 3:30pm

Drive Sales - Don't Sit Back

Mark O'Dolan - Retail Consultant

The Bike Shop, Ground Floor

3:10 - 3:30pm

Madison Demonstators - How to utlise us!

Madison Demonstrators - Richard, Dean & Andy

Balcony, First Floor

3:30 - 4:00pm

"Shimano STEPS - New System Introductions
Testing STEPS systems - E8000, E7000, E6100, E5000"

Boy Oudenampsen, Shimano International Sales Manager

Shimano Truck and E-Bike Test Area, Outside

3:40 - 4:00pm

Shimano - How to become a Shimano Service Centre

Martijn Vallen - Shimano Europe Retail Services Manager

Balcony, First Floor

4:00 - 4:20pm

Bikmo - How Cycle Insurance Can Benefit Retailers

Ben Amer - Bikmo Head of B2B

Balcony, First Floor

4:00 - 4:30pm

"SSC Workshops
Hydraulic brakes / Drive-chain wear / Shift cable replacement / Assigning works orders to a job"

Richard Wilson & Peter Treviss, Shimano Tech Team

Shimano, Ground Floor

 

Wednesday

TIME TITLE PRESENTER LOCATION

10:00 - 10:20am

Freewheel - How to become a Freewheel dealer

Peter Slijkhuis, Madison Sales & Promotions Manager

Balcony, First Floor

10:00 - 10:30am

"Shimano STEPS - New System Introductions
Testing STEPS systems - E8000, E7000, E6100, E5000"

Boy Oudenampsen, Shimano International Sales Manager

Shimano Truck and E-Bike Test Area, Outside

10:00 - 10:30am

"Reinventing to Suceed
Not listening to the negative noise on the high street and giving customers fresh service/product"

Mark O'Dolan - Retail Consultant

The Bike Shop, Ground Floor

10:30 - 11:30am

"Customer Service Coaching
Greeting / Upsell / Closing a sale / People Buy From People First!"

Alf Dunbar, Motivational Speaker & Retail Guru

Balcony, First Floor

11:00 - 11:30am

"SSC Workshops
Hydraulic brakes / Drive-chain wear / Shift cable replacement / Assigning works orders to a job"

Richard Wilson & Peter Treviss, Shimano Tech Team

Shimano, Ground Floor

11:40 - 12:40pm

"Calvin Jones - Education Never Sleeps
The Selection, Care, Feeding and Training for your Service Department"

Park Tool's Calvin JoneS

Balcony, First Floor

12:00 - 12:30pm

Drive Sales - Don't Sit Back

Mark O'Dolan - Retail Consultant

The Bike Shop, Ground Floor

12:40pm

LUNCH LUNCH LUNCH

1:00 - 2:00pm

"Customer Service Coaching
Greeting / Upsell / Closing a sale / People Buy From People First!"

Alf Dunbar, Motivational Speaker & Retail Guru

Balcony, First Floor

1:00 - 1:30pm

"SSC Workshops
Hydraulic brakes / Drive-chain wear / Shift cable replacement / Assigning works orders to a job"

Richard Wilson & Peter Treviss, Shimano Tech Team

Shimano, Ground Floor

2:10 - 2:30pm

Madison B2B - What's new for 2019

Mark Rhoades, Madison Account Manager

Balcony, First Floor

2:40 - 3:00pm

Freewheel - How to become a Freewheel dealer

Peter Slijkhuis, Madison Sales & Promotions Manager

Balcony, First Floor

3:00 - 3:30pm

"Reinventing to Suceed
Not listening to the negative noise on the high street and giving customers fresh service/product"

Mark O'Dolan - Retail Consultant

The Bike Shop, Ground Floor

3:10 - 3:30pm

Madison Demonstators - How to utlise us!

Madison Demonstrators - Richard, Dean & Andy

Balcony, First Floor

3:30 - 4:00pm

"Shimano STEPS - New System Introductions
Testing STEPS systems - E8000, E7000, E6100, E5000"

Boy Oudenampsen, Shimano International Sales Manager

Shimano Truck and E-Bike Test Area, Outside

3:40 - 4:00pm

Shimano - How to become a Shimano Service Centre

Martijn Vallen - Shimano Europe Retail Services Manager

Balcony, First Floor

4:00 - 4:20pm

Bikmo - How Cycle Insurance Can Benefit Retailers

Ben Amer - Bikmo Head of B2B

Balcony, First Floor

4:00 - 4:30pm

"SSC Workshops
Hydraulic brakes / Drive-chain wear / Shift cable replacement / Assigning works orders to a job"

Richard Wilson & Peter Treviss, Shimano Tech Team

Shimano, Ground Floor

 

Thursday

TIME TITLE PRESENTER LOCATION

10:30 - 11:00am

Freewheel - How to become a Freewheel dealer

Peter Slijkhuis, Madison Sales & Promotions Manager

Balcony, First Floor

10:00 - 10:30am

"Shimano STEPS - New System Introductions
Testing STEPS systems - E8000, E7000, E6100, E5000"

Boy Oudenampsen, Shimano International Sales Manager

Shimano Truck and E-Bike Test Area, Outside

10:00 - 10:30am

Drive Sales - Don't Sit Back

Mark O'Dolan - Retail Consultant

The Bike Shop, Ground Floor   

11:00 - 11:30am


"SSC Workshops
Hydraulic brakes / Drive-chain wear / Shift cable replacement / Assigning works orders to a job"

Richard Wilson & Peter Treviss, Shimano Tech Team

Shimano, Ground Floor

11:10 - 12:10pm

"Calvin Jones - Education Never Sleeps
The Selection, Care, Feeding and Training for your Service Department"

Park Tool's Calvin JoneS

Balcony, First Floor

12:00 - 12:30pm

"Reinventing to Suceed
Not listening to the negative noise on the high street and giving customers fresh service/product"

Mark O'Dolan - Retail Consultant

The Bike Shop, Ground Floor   

12:10pm

LUNCH LUNCH LUNCH

1:00 - 1:30pm

"SSC Workshops
Hydraulic brakes / Drive-chain wear / Shift cable replacement / Assigning works orders to a job"

Richard Wilson & Peter Treviss, Shimano Tech Team

Shimano, Ground Floor

2:10 - 2:30pm

Madison B2B - What's new for 2019

Mark Rhoades, Madison Account Manager

Balcony, First Floor

2:40 - 3:00pm

Freewheel - How to become a Freewheel dealer

Peter Slijkhuis, Madison Sales & Promotions Manager

Balcony, First Floor

3:00 - 3:30pm

Drive Sales - Don't Sit Back

Mark O'Dolan - Retail Consultant

The Bike Shop, Ground Floor   

3:10 - 3:30pm

Madison Demonstators - How to utlise us!

Madison Demonstrators - Richard, Dean & Andy

Balcony, First Floor

4:00 - 4:20pm

Bikmo - How Cycle Insurance Can Benefit Retailers

Ben Amer - Bikmo Head of B2B

Balcony, First Floor

4:00 - 4:30pm

"SSC Workshops
Hydraulic brakes / Drive-chain wear / Shift cable replacement / Assigning works orders to a job"

Richard Wilson & Peter Treviss, Shimano Tech Team

Shimano, Ground Floor