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Madison is excited to announce three brands that will be making their first iceBike* appearance this year at Arena:MK next month.

100%, Cosmo Connected and Flat Tire Defender were all announced last year as joining the Madison portfolio and 19th – 21st February this year will see all three making their iceBike* debut. This is a perfect opportunity for retailers from all over the UK to get to know these new brands alongside over 70 brands that most will be familiar with.

Spearheaded by endorsement from the legendary Peter Sagan, 100% is going from strength to strength and will be exhibiting its latest range of sunglasses including a first-look at the 2019 range. Cosmo Connected is the innovative new smart light brand that not only uses indication but can be linked up to a smartphone to automatically indicate for a rider as they approach a turn. Definitely one to find out more about at iceBike*.

Flat Tire Defender is another endorsed by greatness, with multiple World Cup winner Aaron Gwin a firm favourite of the mountain bike tyre foam inserts. These inserts will offer rim protection and minimise the chance of flats, but if the worst does happen and the rider does get a flat tyre, the wheels will remain ridable.

As always visitors to the show can expect all the usual favourite brands including Shimano, SiS, Park Tool, PEARL iZUMi, Kryptonite, Elite, Thule and many more. There will also be a range of seminars, product demonstrations and excellent evening entertainment for visitors to enjoy!