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One of cycling’s biggest stars, Sir Chris Hoy, has confirmed his attendance at iceBike* 2020 on the Wednesday of the show.

The decorated Olympian and SiS ambassador will be at iceBike* on Wednesday 19th February to host some new product development workshops on the SiS stand at various points during the afternoon.

This is a great opportunity to hear from and speak to the legend himself at iceBike* 2020. iceBike* always prides itself on its relaxed atmosphere so any fans of Sir Chris Hoy should definitely head down to meet him at the Marshall Arena:MK on the 19th February. Retailers are reminded to register for the show now at

Sir Chris Hoy is not the only big name visitors can expect to bump into, with the likes of Danny Hart, Matt Walker and Will Longden from the Madison Saracen Factory Team set to be around too. More to come on that soon.

As usual, visitors to the show can expect the same huge range of brands to speak to and loads of brand new products to see, some of which will be in the UK for the first time. The likes of Shimano, Park Tool, Thule, Kryptonite, Lazer, Elite, Saracen, Genesis and many more will be out in force, so make sure you register now.

More details will be confirmed in the coming weeks and visitors are encouraged to register now, to get all the news and information about iceBike* in the lead-up to the show. Register now.