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The Bike Shop will once again take up a central position to help advise retailers on POS and merchandising best practice.

The Bike Shop was introduced to iceBike* three years ago and has proved a popular feature of the show as it gives visitors a chance to see how Madison brands can be presented in-store, in an ideal world. With more brands and products than ever before, floor space is at a premium, so The Bike Shop is there to show dealers what can be possible from a merchandising perspective.

To complement The Bike Shop, there will be seminars run daily on in-store best practice including POS and merchandising advice from a retail expert – more to come on that. In a world where all bricks and mortar retailers are finding it increasingly difficult to compete with the internet, the look and feel of a shop can be the difference between closing a sale and losing out. Madison hopes that all iceBike* visitors will be able to take something away from the show that they can use and apply to their own businesses.

As usual, visitors to the show can expect the same huge range of brands to speak to and loads of brand new products to see, some of which will be in the UK for the first time. The likes of Shimano, Park Tool, Thule, Kryptonite, Lazer, Elite, Saracen, Genesis and many more will be out in force, so make sure you register now.

More details will be confirmed in the coming months and visitors are encouraged to register now, to get all the news and information about iceBike* in the lead-up to the show. Register now at