Card image cap
What to expect at iceBike* 2019

Following the date announcement for iceBike* 2019, Madison and Sportline is pleased to reveal a few tentative details for the 13th iteration of the massive in-house trade show.

Card image cap
100% Introduce the Glendale -­ a vintage inspired sport sunglass

True to its roots, 100% continues to deliver unique and highly recognizable performance sunglass frames while including all the latest eyewear technology the brand is already known for.

Card image cap
Roger Hammond returns to Madison Genesis

Madison Genesis is extremely excited to announce the return of Roger Hammond as directeur sportif.

Card image cap
Madison Partner with Flat Tire Defender

Along with puncture-haters everywhere, Madison is delighted to announce UK distribution of Flat Tire Defender, a brand with 35-years of tyre engineering experience to make sure bike rides aren’t spoiled.

Card image cap
Date Announced and Registration Opens for iceBike* 2019

Registration for the iceBike* and Sportline Show 2019 opens today. One of the biggest trade shows of the year returns to Arena:MK from Tuesday 19 to Thursday 21 February 2019

Card image cap
Connor Swift's World Championship Strava

What does it take to lead the peloton at the world championships? We sent Connor Swift to find out!

Card image cap
Shimano Service Centre : Revel Outdoors

To start our tour of UK based Shimano Service Centres we popped in for a cup of tea and to chat about the shop with head mechanic Mike and store owner Sarah. If you’re local we’d recommend you do the same

Card image cap
Gallery : Custom National Champs Zero SL

Jackson Pollock, The Stone Roses – whatever the inspiration, Connor Swift’s custom painted Genesis Zero SL is a masterpiece.

Card image cap
Gallery: 2018 UCI MTB World Championships

Third place for Danny Hart at the 2018 UCI Mountain Bike DH World Championships, a bronze medal for the Redcar Rocket!

Card image cap
Madison Clothing launch Turbo kit

First dedicated jersey and shorts for indoor training from the British brand Unless you’ve been under a rock – or living in sunny SoCal – you can’t help but have noticed that turbo training is blowing up

Card image cap
Saracen launch new Ariel E-Bike and full suss 29er

There’s only one thing in life better than a new bike, and that’s two new bikes. If you thought you’d have a moment to breathe after the launch of the Ariel LT last year, then you’re sadly mistaken.

Card image cap
Vital information for your iceBike* 2018 visit

With just a few days to go until iceBike* 2018 we want to make your visit to see us as seamless and straightforward as possible.