One of cycling’s biggest stars, Sir Chris Hoy, has confirmed his attendance at iceBike* 2020 on the Wednesday of the show.
The Bike Shop is back to help advise retailers on POS and merchandising best practice.
In some early and exciting news ahead of iceBike*2020, the Madison Saracen Team are going to be in attendance at the show as they build towards the beginning of another long World Cup season.
Madison and Sportline are pleased to announce the dates for the iceBike* and Sportline Show 2020
It took a huge amount of time and effort to pull together this year’s show and thanks to your attendance it has all been worthwhile. This year we had a huge amount of brands, products, seminars, demos, experts and plenty more at iceBike* and the feeling throughout the show was one of overwhelming positivity.
iceBike* 2019 may be over but this will certainly be one to remember! The show this year was absolutely packed with the latest products and new kit in the cycling world, check out our highlights reel below and we'll see you next year!
As one of the biggest brands in cycling you can be sure to expect plenty from Shimano at this year’s iceBike*. The show kicks off next week at Arena:MK for three days and below is a brief recap on what Shimano is bringing this year.
Yep, that’s right iceBike* really is just one week away! On 19th February we open the doors of Arena:MK for three days of new products, seminars, demos, new brands, food, drink, old faces, new faces, centenary anniversaries, E-Bikes, offers and much more!
On Wednesday evening as part of iceBike* 2019, Madison is hosting round five of the Zwift KISS Super League with Madison Genesis riders racing online against other pro-teams.
We understand that child care responsibilities take priority over half term but if you would still like to come to iceBike* we have something for the youngsters to enjoy. Kids do make the best product testers too!