News
With live seminars, representatives from all our brands ready to chat and plenty of post-show entertainment as well, iceBike* is far more than just products on stands.
Meet the Madison Saracen Team at iceBike* 2020!
In some early and exciting news ahead of iceBike*2020, the Madison Saracen Team are going to be in attendance at the show as they build towards the beginning of another long World Cup season.
Date Announced and Registration Opens for iceBike* 2020
Madison and Sportline are pleased to announce the dates for the iceBike* and Sportline Show 2020
Thank you for attending iceBike*2019
It took a huge amount of time and effort to pull together this year’s show and thanks to your attendance it has all been worthwhile. This year we had a huge amount of brands, products, seminars, demos, experts and plenty more at iceBike* and the feeling throughout the show was one of overwhelming positivity.
iceBike* 2019 Highlights Gallery
iceBike* 2019 may be over but this will certainly be one to remember! The show this year was absolutely packed with the latest products and new kit in the cycling world, check out our highlights reel below and we'll see you next year!
Shimano at iceBike* 2019
As one of the biggest brands in cycling you can be sure to expect plenty from Shimano at this year’s iceBike*. The show kicks off next week at Arena:MK for three days and below is a brief recap on what Shimano is bringing this year.
One week to go!
Yep, that’s right iceBike* really is just one week away! On 19th February we open the doors of Arena:MK for three days of new products, seminars, demos, new brands, food, drink, old faces, new faces, centenary anniversaries, E-Bikes, offers and much more!
Zwift Kiss Super League Live at iceBike* Evening
On Wednesday evening as part of iceBike* 2019, Madison is hosting round five of the Zwift KISS Super League with Madison Genesis riders racing online against other pro-teams.
Bring the kids to iceBike*!
We understand that child care responsibilities take priority over half term but if you would still like to come to iceBike* we have something for the youngsters to enjoy. Kids do make the best product testers too!
A Sportline Special at iceBike* 2019
With just under two weeks to go until iceBike*, Sportline lifts the lid on which new bikes visitors can expect to see at Arena:MK including a big rebrand, an E-Bikes focus and some new models.
Madison and Dynaplug Announce Exclusive Distribution Partnership in UK and Ireland
The new distribution agreement finally bring this innovative product to the UK and Ireland. Dynaplug will also be exhibiting at iceBike* in just two weeks’ time
Q&A with Calvin Jones, Director of Education at Park Tool
What can visitors expect from your ‘Education Never Sleeps’ seminar at iceBike*? What is your number one piece of advice to all bike mechanics? What makes Park Tool special? Read on for all the answers and more!
Another five brands reveal product line-ups for iceBike* 2019
New products from Finish Line, Wheels Manufacturing, MilKit, Respro and Madison are just a small part of the incredible 250 new products that will be making iceBike* debuts this year.