As iceBike* 2026 draws ever closer, Madison and Sportline is pleased to reveal the schedule of talks and presentations for the show – with a focus on creating a more interactive experience for visitors.
iceBike* Manchester will take place on Sunday 8th and Monday 9th February, at the National Cycling Centre. Followed by iceBike* London at the Lee Valley Velopark in Stratford on Thursday 12th and Friday 13th February.
Scott Longstaff, Brand Director at Madison and Sportline, said: “We’re doing things a little differently at iceBike* 2026. Instead of the usual seminar line-up, we’re introducing a more interactive experience with daily panels, talks, interviews, and booth demonstrations. The goal is to inspire proactivity, encourage learning from peers, and help visitors seize opportunities – even in a challenging market.”
This approach gives attendees the chance to share knowledge and gain insights. Through panel discussions, it’s also an opportunity to understand the current state of the industry and where it’s heading.
It is a star-studded line-up across the two venues with the likes of Ed Clancy, Trudy Harrison, Calvin Jones, Dr Will Norman, Dominic Langan, Julian Thrasher and more being involved in talks, interviews or panel discussions. See the table for the full schedule and a summary of what is entailed below.
Talks and Presentation Synopsis
Every day at 10.30am:
Shimano Launch Presentation by Shimano UK’s Head of Training, Julian Thrasher
The best place to be to find out everything that is coming from the biggest brand in the cycling industry. Hear from Julian Thrasher as he explains which new products are being launched in 2026 and elaborates on the direction of travel for the brand across Road, MTB, Gravel and Lifestyle categories. NDAs will be required before attendance.
Every day at 11.30am:
The Park Tool Mechanics Masterclass: Spoke Tension. Why Should You Care?
Carbon, steel, aluminium and more… Hosted by Park Tool Technical Expert Truman Purdy in Manchester and Park Tool Director of Education Calvin Jones in London
Hear from the best in the business as Truman and Calvin from Park Took give a masterclass on spoke tension. Also join us in London to celebrate the career of the great Calvin Jones who has announced his retirement. There will be drinks at 5pm on Thursday and an interview in the presentation area at 12.15pm on Friday.
Every day, at 1.15pm:
Positive Retailing in Challenging Times: A Panel of leading UK Cycle retailers who challenge themselves to succeed.
Join a fantastic line-up top cycle retailers to share their success stories and how they are growing their businesses. This one is all about knowledge sharing and helping each other to succeed in a tough industry.
Manchester, Monday and London, Friday at 2.15pm:
E-bikes in the UK: Safety, Perception, and Building Trust in a Growing Market Peter Eland with the Bicycle Association and the ACT
Peter Eland (Bicycle Association) and Jonathan Harrison (ACT) discuss the UK e-bike market. The session tackles safety concerns, regulation, and misinformation, explains legal compliance, and highlights initiatives like the E-bike Registry and E-bike Positive campaign, helping retailers sell responsibly and rebuild trust in this high-growth category.
Manchester, Sunday at 2.15pm
Interview with Ed Clancy OBE and Chair of Trustees at the Bikeability Trust, Trudy Harrison
Three-time Olympic Champion Ed Clancy is Active Travel Commissioner for South Yorkshire and Managing Director of the British Cycling Foundation. He will be joined on
stage by former Government Minister for Transport and current chair of Bikeability Trudy Harrison and together they will discuss the positive impact of cycling
London, Thursday at 2.15pm:
Interview with Dr Will Norman – London’s Cycling Vision and the Role of Local Bike Shops
Dr Will Norman, London’s Walking and Cycling Commissioner, discusses how policy, infrastructure, and behaviour change are growing cycling. Aimed at bike retailers, this interview explores council engagement, tackling negative attitudes (including around e-bikes), and how local shops can support inclusive cycling and act as trusted community hubs.
Manchester, Sunday and London, Thursday at 3.15pm:
Panel Discussion – Facing the challenges in the UK Cycle Market and how to think differently for growth.
Madison CEO Dominic Langan will be joined on stage by a host of industry experts to discuss how we can work together to overcome the challenges in the UK cycle market. How can we think differently to achieve sustainable growth for everybody. Be sure to get a seat early, this was a sell out in 2025.
Visitors can also expect the same excellent exclusive offers that will only be available to retailers that attend iceBike* in person.
Dealers and members of the cycling industry and media are encouraged to register now to stay up to date with the latest news about the show. For retailers, all show offers are exclusive to iceBike* attendees only so make sure you register here www.icebike.co.uk.