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A Sportline Special at iceBike* 2019

With just under two weeks to go until iceBike*, Sportline lifts the lid on which new bikes visitors can expect to see at Arena:MK including a big rebrand, an E-Bikes focus and some new models.

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Madison and Dynaplug Announce Exclusive Distribution Partnership in UK and Ireland

The new distribution agreement finally bring this innovative product to the UK and Ireland. Dynaplug will also be exhibiting at iceBike* in just two weeks’ time

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Q&A with Calvin Jones, Director of Education at Park Tool

What can visitors expect from your ‘Education Never Sleeps’ seminar at iceBike*? What is your number one piece of advice to all bike mechanics? What makes Park Tool special? Read on for all the answers and more!

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Another five brands reveal product line-ups for iceBike* 2019

New products from Finish Line, Wheels Manufacturing, MilKit, Respro and Madison are just a small part of the incredible 250 new products that will be making iceBike* debuts this year.

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Evening Entertainment at iceBike* 2019

After a busy day at the show, it’s important to unwind and relax with our industry peers. This year we have two extra special reasons to celebrate with major milestones for two of our biggest brands.

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Shimano releases limited edition S-PHYRE Aurora shoes and glasses

Blue, then Purple and then Green. An extraordinary pair of shoes that shifts in color depending on the light and the angle. With a serious coolness exterior and a hidden side of Passion and Enthusiasm.

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Even more new products at iceBike* 2019!

There will be over 250 new products at the show and below is a quick glimpse at what to expect from Elite, Madison Clothing, PEARL iZUMi, Thule and Allsport Dynamics.

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A glimpse at new products to see at iceBike* 2019

With just three weeks to go until one of the biggest trade shows of the year, Madison is pleased to reveal a few more details about what new products visitors can expect to see at iceBike* 2019.

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Seminars confirmed for iceBike* 2019

Madison is pleased to confirm its schedule of seminars for iceBike* 2019 with another impressive line-up of speakers from inside and outside of the cycling industry.

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New kit, new kit sponsor and a whole new look for Madison Genesis in 2019

Everyone loves new kit day. It doesn’t matter who you are or what level you race at, new kit is great. The added bonus of being a pro, though is that you don’t have to pay for any of it.

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Freewheel.co.uk to be made available to all UK cycle retailers

Madison is excited to announce that from iceBike* this year, the pioneering new IBD-focussed e-commerce website, Freewheel.co.uk is opening up to all cycling retailers in the United Kingdom and Ireland.

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Concept Store to make a comeback at iceBike* 2019

The concept store was a big hit at iceBike* two years ago, so the decision has been made to bring it back for visitors to pick up some hints and tips on merchandising and store layout best practice.