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Evening Entertainment at iceBike* 2019

After a busy day at the show, it’s important to unwind and relax with our industry peers. This year we have two extra special reasons to celebrate with major milestones for two of our biggest brands.

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Shimano releases limited edition S-PHYRE Aurora shoes and glasses

Blue, then Purple and then Green. An extraordinary pair of shoes that shifts in color depending on the light and the angle. With a serious coolness exterior and a hidden side of Passion and Enthusiasm.

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Even more new products at iceBike* 2019!

There will be over 250 new products at the show and below is a quick glimpse at what to expect from Elite, Madison Clothing, PEARL iZUMi, Thule and Allsport Dynamics.

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A glimpse at new products to see at iceBike* 2019

With just three weeks to go until one of the biggest trade shows of the year, Madison is pleased to reveal a few more details about what new products visitors can expect to see at iceBike* 2019.

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Seminars confirmed for iceBike* 2019

Madison is pleased to confirm its schedule of seminars for iceBike* 2019 with another impressive line-up of speakers from inside and outside of the cycling industry.

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New kit, new kit sponsor and a whole new look for Madison Genesis in 2019

Everyone loves new kit day. It doesn’t matter who you are or what level you race at, new kit is great. The added bonus of being a pro, though is that you don’t have to pay for any of it.

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Freewheel.co.uk to be made available to all UK cycle retailers

Madison is excited to announce that from iceBike* this year, the pioneering new IBD-focussed e-commerce website, Freewheel.co.uk is opening up to all cycling retailers in the United Kingdom and Ireland.

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Concept Store to make a comeback at iceBike* 2019

The concept store was a big hit at iceBike* two years ago, so the decision has been made to bring it back for visitors to pick up some hints and tips on merchandising and store layout best practice.

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Lazer Bullet 2.0: The aero road helmet re-invented.

The Lazer Bullet 2.0 helmet offers everything the first generation Bullet helmet had to offer, but pushes each feature to a higher level. It finds an even better balance between performance, comfort and safety.

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Several brands to debut at iceBike* 2019

Madison is excited to announce three brands that will be making their first iceBike* appearance this year at Arena:MK next month.

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DT Swiss F 535 ONE: Design & Innovation Award 2019

DT Swiss are thrilled and honored to announce that the F 535 ONE has been awarded with the Design & Innovation Award!

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Retail expert Alf Dunbar to host seminars at iceBike* 2019

Dunbar, hailed as one of the top performance coaches has over 12 years practical retail experience and 11 years as a top performance coach. He has coached thousands of people from a variety of retailing and business backgrounds.