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Saracen launch new Ariel E-Bike and full suss 29er

There’s only one thing in life better than a new bike, and that’s two new bikes. If you thought you’d have a moment to breathe after the launch of the Ariel LT last year, then you’re sadly mistaken.

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Vital information for your iceBike* 2018 visit

With just a few days to go until iceBike* 2018 we want to make your visit to see us as seamless and straightforward as possible.

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Trelock added to Madison portfolio in time for iceBike*

Madison is pleased to announce a new partnership with forward-thinking German bicycle security brand, Trelock and it will be exhibiting at iceBike* next week too.

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Madison to distribute Muhdo in the UK and Ireland

Madison can today announce that it is to distribute DNA profiling technology from Sports and health analytics company Muhdo.

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Sportline appoints Mark Pippin as Bike Director

Sportline is delighted to announce Mark Pippin as the newly appointed Bike Director, taking charge of all Sportline-owned bike brands: Ridgeback, Genesis, Saracen and Adventure.

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ACT set to introduce new service at iceBike*

With representatives on four stands and the introduction of a new service, the ACT are going to be busy at this year's iceBike*!

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Madison appoint Geoff Giddings as new Shimano Brand Manager

Madison is delighted to announce the appointment of Geoff Giddings as the new Shimano Brand Manager, one of the most demanding roles in the UK cycling industry.

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Madison to distribute Dutch bicycle seat brand Urban Iki

Madison is pleased to announce that it is to distribute bicycle seat brand, Urban Iki with the company set to exhibit its two distinctive products at iceBike*.

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Exclusive preview screening of new MAMIL documentary at iceBike*

Courtesy of Cycliq and Demand Film, iceBike* visitors are to get an exclusive opportunity to see a brand new feature-length documentary about the worldwide phenomena, known as the MAMIL.

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Seminar presenters and topics confirmed for iceBike* 2018

Madison confirms its seminars and presenters for this year’s iceBike* to offer retailers a wide range of insightful talks about some of the hot topics around the cycling industry right now.

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Meet the Madison Demonstrator team at iceBike* 2018

The Madison and Sportline Demonstrator team is possibly the most unique and valuable resource at the company that you haven’t yet taken advantage of. If you have, you’ll already know just how good they are!

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Madison to distribute Premax in the UK and Ireland

Madison is pleased to announce that it is to distribute premium sports skincare brand Premax in the UK and Ireland, with the company set to exhibit at iceBike* at the end of February.