Card image cap
Team Sunweb welcomes Lazer helmets as new technical partner

Kicking off the New Year, Team Sunweb is proud to announce that they have teamed up with Lazer as their helmet supplier and technology partner for all three programs

Card image cap
Madison to exclusively distribute Science in Sport to UK bicycle trade

Science in Sport is making significant changes to its route to market from January 1st 2019. Having previously been available to the bike trade through multiple distributors, it will now exclusively be available through Madison.

Card image cap
Madison to distribute Cosmo smart bike lights

Madison is pleased to announce that it will distribute the smart Cosmo Connected Bike Light to retailers across the UK and Ireland, starting immediately.

Card image cap
Urban Iki wins German Design Award 2019

The German Design Awards are the international premier prizes awarded by the German Design Council. Its goal: to discover, present, and honour unique trends in design.

Card image cap
What to expect at iceBike* 2019

Following the date announcement for iceBike* 2019, Madison and Sportline is pleased to reveal a few tentative details for the 13th iteration of the massive in-house trade show.

Card image cap
100% Introduce the Glendale -­ a vintage inspired sport sunglass

True to its roots, 100% continues to deliver unique and highly recognizable performance sunglass frames while including all the latest eyewear technology the brand is already known for.

Card image cap
Roger Hammond returns to Madison Genesis

Madison Genesis is extremely excited to announce the return of Roger Hammond as directeur sportif.

Card image cap
Madison Partner with Flat Tire Defender

Along with puncture-haters everywhere, Madison is delighted to announce UK distribution of Flat Tire Defender, a brand with 35-years of tyre engineering experience to make sure bike rides aren’t spoiled.

Card image cap
Date Announced and Registration Opens for iceBike* 2019

Registration for the iceBike* and Sportline Show 2019 opens today. One of the biggest trade shows of the year returns to Arena:MK from Tuesday 19 to Thursday 21 February 2019

Card image cap
Connor Swift's World Championship Strava

What does it take to lead the peloton at the world championships? We sent Connor Swift to find out!

Card image cap
Shimano Service Centre : Revel Outdoors

To start our tour of UK based Shimano Service Centres we popped in for a cup of tea and to chat about the shop with head mechanic Mike and store owner Sarah. If you’re local we’d recommend you do the same

Card image cap
Gallery : Custom National Champs Zero SL

Jackson Pollock, The Stone Roses – whatever the inspiration, Connor Swift’s custom painted Genesis Zero SL is a masterpiece.