News
With live seminars, representatives from all our brands ready to chat and plenty of post-show entertainment as well, iceBike* is far more than just products on stands.
Lazer Bullet 2.0: The aero road helmet re-invented.
The Lazer Bullet 2.0 helmet offers everything the first generation Bullet helmet had to offer, but pushes each feature to a higher level. It finds an even better balance between performance, comfort and safety.
Several brands to debut at iceBike* 2019
Madison is excited to announce three brands that will be making their first iceBike* appearance this year at Arena:MK next month.
DT Swiss F 535 ONE: Design & Innovation Award 2019
DT Swiss are thrilled and honored to announce that the F 535 ONE has been awarded with the Design & Innovation Award!
Retail expert Alf Dunbar to host seminars at iceBike* 2019
Dunbar, hailed as one of the top performance coaches has over 12 years practical retail experience and 11 years as a top performance coach. He has coached thousands of people from a variety of retailing and business backgrounds.
Team Sunweb welcomes Lazer helmets as new technical partner
Kicking off the New Year, Team Sunweb is proud to announce that they have teamed up with Lazer as their helmet supplier and technology partner for all three programs
Madison to exclusively distribute Science in Sport to UK bicycle trade
Science in Sport is making significant changes to its route to market from January 1st 2019. Having previously been available to the bike trade through multiple distributors, it will now exclusively be available through Madison.
Madison to distribute Cosmo smart bike lights
Madison is pleased to announce that it will distribute the smart Cosmo Connected Bike Light to retailers across the UK and Ireland, starting immediately.
Urban Iki wins German Design Award 2019
The German Design Awards are the international premier prizes awarded by the German Design Council. Its goal: to discover, present, and honour unique trends in design.
What to expect at iceBike* 2019
Following the date announcement for iceBike* 2019, Madison and Sportline is pleased to reveal a few tentative details for the 13th iteration of the massive in-house trade show.
100% Introduce the Glendale - a vintage inspired sport sunglass
True to its roots, 100% continues to deliver unique and highly recognizable performance sunglass frames while including all the latest eyewear technology the brand is already known for.
Roger Hammond returns to Madison Genesis
Madison Genesis is extremely excited to announce the return of Roger Hammond as directeur sportif.
Madison Partner with Flat Tire Defender
Along with puncture-haters everywhere, Madison is delighted to announce UK distribution of Flat Tire Defender, a brand with 35-years of tyre engineering experience to make sure bike rides aren’t spoiled.