News
With live seminars, representatives from all our brands ready to chat and plenty of post-show entertainment as well, iceBike* is far more than just products on stands.
Get a free Deluxe Park Tool workshop fit out at iceBike* 2018
In one of the biggest and most-compelling offers at Madison’s in-house trade show, iceBike*, Park Tool is offering to fit out your workshop free-of-charge, along with a whole host of extras to give your mechanics a seriously upgraded working area.
Shimano STEPS E-Bike Test Track returns to iceBike* for 2018
After its popularity over the last two years, the Shimano STEPS E-Bike Test Track is making a welcome return to iceBike* for 2018 to give visitors a chance to test out a wide range of bikes at the show.
New USWE Bags launched including heavy-duty harness feature for larger packs
USWE has been kicking ass since 2007, and for 2018 the Swedish brand is back with tweaks and additions to the line-up that’ll make this the best year ever for anyone who rides or runs with a pack.
Expanded Business Services Area at iceBike* 2018
Madison is set to expand its Business Services Area at this year’s iceBike* to offer dealers a wealth of advice and tips about the various services available to them that they may not yet taken advantage of.
Meet Danny Hart and the new-look Madison Saracen Team at iceBike* 2018
You can always count on iceBike* to see a few familiar faces, whether it’s clients, colleagues or athletes but this year the show is welcoming one of the most recognisable faces in cycling and all-round mountain bike legend, Danny Hart.
Attend the 2018 Madison Genesis launch and ride at iceBike*!
Win a chance to join Madison Genesis at iceBike* for the 2018 team launch and rideout.
Danny Hart to ride for Madison Saracen from 2018
We can finally lift the lid on one of the worst-kept secrets in mountain biking and announce that Danny Hart will be riding for Madison Saracen from 2018.
Madison to sell Zwift memberships
Madison is pleased to announce it will now sell Zwift memberships to retailers as a brilliant add on when selling Elite turbo trainers or other compatible smart trainers.
Limited Edition Madison Genesis Scoot
Madison Genesis has launched a limited edition balance bike for all young riders just in time for Christmas. The Madison Genesis Scoot is available now in team colours from retailers across the UK.
Madison to open up partner store programme
Retailers are welcomed to apply to be part of the industry-leading programme after having successfully completed its trial phase
Cycliq launch new cameras
Safer, smarter, sharper, smaller: Cycliq launch new additions to integrated bike camera & light range
Registration for iceBike* 2018 now open
Registration for iceBike* 2018 now open You heard it here first, iceBike* is back for 2018 between 20-22nd February at Arena:MK in Milton Keynes.