Card image cap
Get a free Deluxe Park Tool workshop fit out at iceBike* 2018

In one of the biggest and most-compelling offers at Madison’s in-house trade show, iceBike*, Park Tool is offering to fit out your workshop free-of-charge, along with a whole host of extras to give your mechanics a seriously upgraded working area.

Card image cap
Shimano STEPS E-Bike Test Track returns to iceBike* for 2018

After its popularity over the last two years, the Shimano STEPS E-Bike Test Track is making a welcome return to iceBike* for 2018 to give visitors a chance to test out a wide range of bikes at the show.

Card image cap
New USWE Bags launched including heavy-duty harness feature for larger packs

USWE has been kicking ass since 2007, and for 2018 the Swedish brand is back with tweaks and additions to the line-up that’ll make this the best year ever for anyone who rides or runs with a pack.

Card image cap
Expanded Business Services Area at iceBike* 2018

Madison is set to expand its Business Services Area at this year’s iceBike* to offer dealers a wealth of advice and tips about the various services available to them that they may not yet taken advantage of.

Card image cap
Meet Danny Hart and the new-look Madison Saracen Team at iceBike* 2018

You can always count on iceBike* to see a few familiar faces, whether it’s clients, colleagues or athletes but this year the show is welcoming one of the most recognisable faces in cycling and all-round mountain bike legend, Danny Hart.

Card image cap
Attend the 2018 Madison Genesis launch and ride at iceBike*!

Win a chance to join Madison Genesis at iceBike* for the 2018 team launch and rideout.

Card image cap
Danny Hart to ride for Madison Saracen from 2018

We can finally lift the lid on one of the worst-kept secrets in mountain biking and announce that Danny Hart will be riding for Madison Saracen from 2018.

Card image cap
Madison to sell Zwift memberships

Madison is pleased to announce it will now sell Zwift memberships to retailers as a brilliant add on when selling Elite turbo trainers or other compatible smart trainers.

Card image cap
Limited Edition Madison Genesis Scoot

Madison Genesis has launched a limited edition balance bike for all young riders just in time for Christmas. The Madison Genesis Scoot is available now in team colours from retailers across the UK.

Card image cap
Madison to open up partner store programme

Retailers are welcomed to apply to be part of the industry-leading programme after having successfully completed its trial phase

Card image cap
Cycliq launch new cameras

Safer, smarter, sharper, smaller: Cycliq launch new additions to integrated bike camera & light range

Card image cap
Registration for iceBike* 2018 now open

Registration for iceBike* 2018 now open You heard it here first, iceBike* is back for 2018 between 20-22nd February at Arena:MK in Milton Keynes.