Madison is pleased to announce a new partnership with forward-thinking German bicycle security brand, Trelock and it will be exhibiting at iceBike* next week too.
Madison can today announce that it is to distribute DNA profiling technology from Sports and health analytics company Muhdo.
Sportline is delighted to announce Mark Pippin as the newly appointed Bike Director, taking charge of all Sportline-owned bike brands: Ridgeback, Genesis, Saracen and Adventure.
With representatives on four stands and the introduction of a new service, the ACT are going to be busy at this year's iceBike*!
Madison is delighted to announce the appointment of Geoff Giddings as the new Shimano Brand Manager, one of the most demanding roles in the UK cycling industry.
Madison is pleased to announce that it is to distribute bicycle seat brand, Urban Iki with the company set to exhibit its two distinctive products at iceBike*.
Courtesy of Cycliq and Demand Film, iceBike* visitors are to get an exclusive opportunity to see a brand new feature-length documentary about the worldwide phenomena, known as the MAMIL.
Madison confirms its seminars and presenters for this year’s iceBike* to offer retailers a wide range of insightful talks about some of the hot topics around the cycling industry right now.
The Madison and Sportline Demonstrator team is possibly the most unique and valuable resource at the company that you haven’t yet taken advantage of. If you have, you’ll already know just how good they are!
Madison is pleased to announce that it is to distribute premium sports skincare brand Premax in the UK and Ireland, with the company set to exhibit at iceBike* at the end of February.
In one of the biggest and most-compelling offers at Madison’s in-house trade show, iceBike*, Park Tool is offering to fit out your workshop free-of-charge, along with a whole host of extras to give your mechanics a seriously upgraded working area.
After its popularity over the last two years, the Shimano STEPS E-Bike Test Track is making a welcome return to iceBike* for 2018 to give visitors a chance to test out a wide range of bikes at the show.