Madison is delighted to announce the appointment of Geoff Giddings as the new Shimano Brand Manager, one of the most demanding roles in the UK cycling industry.
Madison is pleased to announce that it is to distribute bicycle seat brand, Urban Iki with the company set to exhibit its two distinctive products at iceBike*.
Courtesy of Cycliq and Demand Film, iceBike* visitors are to get an exclusive opportunity to see a brand new feature-length documentary about the worldwide phenomena, known as the MAMIL.
Madison confirms its seminars and presenters for this year’s iceBike* to offer retailers a wide range of insightful talks about some of the hot topics around the cycling industry right now.
The Madison and Sportline Demonstrator team is possibly the most unique and valuable resource at the company that you haven’t yet taken advantage of. If you have, you’ll already know just how good they are!
Madison is pleased to announce that it is to distribute premium sports skincare brand Premax in the UK and Ireland, with the company set to exhibit at iceBike* at the end of February.
In one of the biggest and most-compelling offers at Madison’s in-house trade show, iceBike*, Park Tool is offering to fit out your workshop free-of-charge, along with a whole host of extras to give your mechanics a seriously upgraded working area.
After its popularity over the last two years, the Shimano STEPS E-Bike Test Track is making a welcome return to iceBike* for 2018 to give visitors a chance to test out a wide range of bikes at the show.
USWE has been kicking ass since 2007, and for 2018 the Swedish brand is back with tweaks and additions to the line-up that’ll make this the best year ever for anyone who rides or runs with a pack.
Madison is set to expand its Business Services Area at this year’s iceBike* to offer dealers a wealth of advice and tips about the various services available to them that they may not yet taken advantage of.
You can always count on iceBike* to see a few familiar faces, whether it’s clients, colleagues or athletes but this year the show is welcoming one of the most recognisable faces in cycling and all-round mountain bike legend, Danny Hart.