The Madison and Sportline Demonstrator team is possibly the most unique and valuable resource at the company that you haven’t yet taken advantage of. If you have, you’ll already know just how good they are!
Madison is pleased to announce that it is to distribute premium sports skincare brand Premax in the UK and Ireland, with the company set to exhibit at iceBike* at the end of February.
In one of the biggest and most-compelling offers at Madison’s in-house trade show, iceBike*, Park Tool is offering to fit out your workshop free-of-charge, along with a whole host of extras to give your mechanics a seriously upgraded working area.
After its popularity over the last two years, the Shimano STEPS E-Bike Test Track is making a welcome return to iceBike* for 2018 to give visitors a chance to test out a wide range of bikes at the show.
USWE has been kicking ass since 2007, and for 2018 the Swedish brand is back with tweaks and additions to the line-up that’ll make this the best year ever for anyone who rides or runs with a pack.
Madison is set to expand its Business Services Area at this year’s iceBike* to offer dealers a wealth of advice and tips about the various services available to them that they may not yet taken advantage of.
You can always count on iceBike* to see a few familiar faces, whether it’s clients, colleagues or athletes but this year the show is welcoming one of the most recognisable faces in cycling and all-round mountain bike legend, Danny Hart.
Win a chance to join Madison Genesis at iceBike* for the 2018 team launch and rideout.
We can finally lift the lid on one of the worst-kept secrets in mountain biking and announce that Danny Hart will be riding for Madison Saracen from 2018.
Madison is pleased to announce it will now sell Zwift memberships to retailers as a brilliant add on when selling Elite turbo trainers or other compatible smart trainers.
Madison Genesis has launched a limited edition balance bike for all young riders just in time for Christmas. The Madison Genesis Scoot is available now in team colours from retailers across the UK.