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Madison appoint Geoff Giddings as new Shimano Brand Manager

Madison is delighted to announce the appointment of Geoff Giddings as the new Shimano Brand Manager, one of the most demanding roles in the UK cycling industry.

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Madison to distribute Dutch bicycle seat brand Urban Iki

Madison is pleased to announce that it is to distribute bicycle seat brand, Urban Iki with the company set to exhibit its two distinctive products at iceBike*.

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Exclusive preview screening of new MAMIL documentary at iceBike*

Courtesy of Cycliq and Demand Film, iceBike* visitors are to get an exclusive opportunity to see a brand new feature-length documentary about the worldwide phenomena, known as the MAMIL.

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Seminar presenters and topics confirmed for iceBike* 2018

Madison confirms its seminars and presenters for this year’s iceBike* to offer retailers a wide range of insightful talks about some of the hot topics around the cycling industry right now.

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Meet the Madison Demonstrator team at iceBike* 2018

The Madison and Sportline Demonstrator team is possibly the most unique and valuable resource at the company that you haven’t yet taken advantage of. If you have, you’ll already know just how good they are!

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Madison to distribute Premax in the UK and Ireland

Madison is pleased to announce that it is to distribute premium sports skincare brand Premax in the UK and Ireland, with the company set to exhibit at iceBike* at the end of February.

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Get a free Deluxe Park Tool workshop fit out at iceBike* 2018

In one of the biggest and most-compelling offers at Madison’s in-house trade show, iceBike*, Park Tool is offering to fit out your workshop free-of-charge, along with a whole host of extras to give your mechanics a seriously upgraded working area.

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Shimano STEPS E-Bike Test Track returns to iceBike* for 2018

After its popularity over the last two years, the Shimano STEPS E-Bike Test Track is making a welcome return to iceBike* for 2018 to give visitors a chance to test out a wide range of bikes at the show.

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New USWE Bags launched including heavy-duty harness feature for larger packs

USWE has been kicking ass since 2007, and for 2018 the Swedish brand is back with tweaks and additions to the line-up that’ll make this the best year ever for anyone who rides or runs with a pack.

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Expanded Business Services Area at iceBike* 2018

Madison is set to expand its Business Services Area at this year’s iceBike* to offer dealers a wealth of advice and tips about the various services available to them that they may not yet taken advantage of.

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Meet Danny Hart and the new-look Madison Saracen Team at iceBike* 2018

You can always count on iceBike* to see a few familiar faces, whether it’s clients, colleagues or athletes but this year the show is welcoming one of the most recognisable faces in cycling and all-round mountain bike legend, Danny Hart.

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Attend the 2018 Madison Genesis launch and ride at iceBike*!

Win a chance to join Madison Genesis at iceBike* for the 2018 team launch and rideout.