USWE has been kicking ass since 2007, and for 2018 the Swedish brand is back with tweaks and additions to the line-up that’ll make this the best year ever for anyone who rides or runs with a pack.
Madison is set to expand its Business Services Area at this year’s iceBike* to offer dealers a wealth of advice and tips about the various services available to them that they may not yet taken advantage of.
You can always count on iceBike* to see a few familiar faces, whether it’s clients, colleagues or athletes but this year the show is welcoming one of the most recognisable faces in cycling and all-round mountain bike legend, Danny Hart.
Win a chance to join Madison Genesis at iceBike* for the 2018 team launch and rideout.
We can finally lift the lid on one of the worst-kept secrets in mountain biking and announce that Danny Hart will be riding for Madison Saracen from 2018.
Madison is pleased to announce it will now sell Zwift memberships to retailers as a brilliant add on when selling Elite turbo trainers or other compatible smart trainers.
Madison Genesis has launched a limited edition balance bike for all young riders just in time for Christmas. The Madison Genesis Scoot is available now in team colours from retailers across the UK.
Retailers are welcomed to apply to be part of the industry-leading programme after having successfully completed its trial phase
Safer, smarter, sharper, smaller: Cycliq launch new additions to integrated bike camera & light range
Registration for iceBike* 2018 now open You heard it here first, iceBike* is back for 2018 between 20-22nd February at Arena:MK in Milton Keynes.
2017 saw an incredible edition of iceBike*, but 2018 is going to blow it out of the water. Check out the gallery below for a little taste of what you can expect.